So often people think “branding” means creating a name, logo or tagline. All the outside stuff. A few recognize that great brands actually start inside. Starbucks revolutionized coffee in the…
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If you are a manager, your employees think of you as the company they work for. Are you living your company’s brand? Or to be more precise, are you behaving your…
A group of media buyers were asked to change a light bulb. Their reply, “Well, what size light bulb do you need? How bright does the room need to be?…
Ah, the “happy hour” — a civilized concept harkening to a sort of 1950s civility — when one celebrates the day’s work, finds an hour of ease, light banter, perhaps…
Strange as it may sound, branding is vastly more important in the nonprofit sector than in the for-profit world. How can this be — isn’t the for-profit world where cutthroat…
In today’s digital world, especially during this time of pandemic, your website is the most important marketing tool you have. Prospective customers are always looking at your website and your…
Due to COVID-19, more and more companies are blogging every day. Your competitors have probably started, as well as a slew of other businesses in your field or industry. So…
During our recent webinar, we identified that winning businesses follow similar patterns during times of crisis including increasing communications as much as 10 times and expanding existing relationships. Our clients…
The COVID-19 pandemic has produced so much anxiety and fear-based news, could anything good be coming out of this situation? The isolation, confinement and restrictions feel a bit like miniature…
There are words you hope you never hear inside a doctor’s office, and if they come, they take your breath away and nothing is really ever quite the same. A…
As many organizations are into the third or fourth week of managing business remotely, the challenges and opportunities are becoming more visible. At this point, learning how to manage video…
Don’t “e-blast” your contacts, e-nurture them We get it. You want more traffic to your site. You want more sales. You figure you should send out a ton of emails…
A global pandemic hits, forcing the economy into a deep recession. Time to increase your marketing budget. What, am I crazy? Isn’t a recessionary period time to slash your expenses,…
For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that guides your social media…
In my 30-plus years of marketing, I’ve seen an evolutionary shift in how brands are offered, advertised and supplied to consumers driven largely by the rise of the internet and…