Most conversation, strategy and planning about brands has to do with what they are and how they are different. But brands are for saying no as well as yes. In…
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Are you driven and proactive like Nike? Or are you relaxed but engaged like Netflix? Find out which famous brand you share the most attributes with by taking our short…
Last Friday, the Thoma team started the weekend a few hours early with the premiere of six original short films written, directed and edited by... ourselves! Over the past month we were tasked with...
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What business are you in? Accounting, technology, insurance, banking, real estate, healthcare, consulting? I encourage you to get out of it. Today. Don’t change jobs. Don’t sell your business. Just…
Thoma loves great thinkers, especially if they also happen to be accompanied by great work ethics. We are accepting internship applications from promising college students who have completed a minimum…
We often think of brands as the emotional connection between customers and the products or companies those brands represent. Certainly brands elicit emotions. They spur affinity, love, revulsion, contentment. One…
While Peyton Manning (most likely) rides off into the sunset with a Bud Heavy in hand and we all revel in the Coldplay/Beyonce/Bruno Mars halftime show supernova, please enjoy my…
The Super Bowl is the championship game of the National Football League. It is held every year and is the most-watched American television broadcast of the year — oh, you...
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The year 2016 is here and with it all the excitement of turning a new page on the calendar. What page might the brand leader turn? I’m not thinking about…
The gang at Thoma Thoma has enjoyed a great 2015. Here are a few things that each of our team members are appreciative of this year. MelissaBusiness-wise: I'm thankful...
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All I really need to know about branding I learned in a cup of coffee. In the beginning, coffee arrived on our shores in unwieldy, roughly marked burlap sacks stacked…
Imagine: There’s an extraterrestrial hiding behind your house. You’re a 10-year-old named Elliot. So, naturally, you decide to cajole the alien out of hiding. You place a trail of Reese’s…
You’ve just built yourself a shiny, new website. It’s mobile responsive, search optimized and easy to navigate. Or, you recently released a brand new product online. It’s cutting edge, focus…
Every time I visit the wine country of California I am awestruck by so many things. The miles and miles of vineyards undulating over the Sonoma and Napa valleys. The…
When the average person imagines an advertising agency, thoughts of paper basketball tournaments and indoor golf courses come to mind. Bouncing ideas off each other over pizza and beer at…