
The world of digital marketing is in constant flux. Trends come and go, new technologies emerge, and consumers change their tastes. It’s hard to predict what will happen in the…
The world of digital marketing is in constant flux. Trends come and go, new technologies emerge, and consumers change their tastes. It’s hard to predict what will happen in the…
Just like the world around us, marketing is constantly evolving. “Traditional” marketing is any form of marketing that doesn’t take place online – including print, broadcast, direct mail, outdoor advertising,…
Like many young women, I spent my twenties longing to hear those three special words. No … not those words. These words: “Above the Fold.” In the past, getting a…
Ok, video is NOT new, but it IS becoming more common and more critical to any marketer, regardless of the size of the business. Online video is the fastest-growing segment…
So often people think “branding” means creating a name, logo or tagline. All the outside stuff. A few recognize that great brands actually start inside. Starbucks revolutionized coffee in the…
What business are you in? Accounting, technology, insurance, banking, real estate, healthcare, consulting? I encourage you to get out of it. Today. Don’t change jobs. Don’t sell your business. Just…
Thoma loves great thinkers, especially if they also happen to be accompanied by great work ethics. We are accepting internship applications from promising college students who have completed a minimum…
You’ve just built yourself a shiny, new website. It’s mobile responsive, search optimized and easy to navigate. Or, you recently released a brand new product online. It’s cutting edge, focus…
When the average person imagines an advertising agency, thoughts of paper basketball tournaments and indoor golf courses come to mind. Bouncing ideas off each other over pizza and beer at…
One notion that I’ve long dismissed with regards to advertising is that certain categories or clients are “creative,” and others are not. It’s not to say that there isn’t a…
What’s missing from 99% of mortgage banking commercials? Steeds and superheroes. Thoma and our client Bank of Little Rock Mortgage have remedied that with an animated campaign in which dream…