Now is the right time to invest in SEO

With the current pandemic sending a myriad of folks online for work, services and products, it is imperative that your business invest in a smart, robust Search Engine Optimization (SEO) plan to ensure that you are engaging and growing your online audience.

It comes as no surprise that today most online users access the internet through Google.  Ever told your co-worker to “google it”? According to a BrightEdge Channel Share Survey, 53% of all website traffic comes from organic search and 99% of that traffic is from sites that appear on the first page.  

So…how do you secure a spot on the first page, without having to buy ads?

Here are four tips: 

Produce regular content

Consistency with content is key. While you don’t have to publish a new blog post or other piece of content every day,  you should target to publish something weekly. 

According to HubSpot, companies that publish 16 or more blog posts per month generate 4.5X more leads than those that publish four posts (or less). Remember, “content” does not have to be only text. It can be a podcast, product photos, how-to videos — any content that provides value to your potential customers. 

Create Strong Title Tags

Your SEO rankings can substantially improve if you have strong title tags. Title tags are often automatically generated by sites, but can be tweaked with the help of an SEO plugin such as Yoast. With title tags, you want to make sure to catch the attention of whoever is browsing and help them easily see what your content is, so it results in a visit to your site. 

Sometimes adding small, slightly more descriptive, explanatory language to a title tag can make a big difference — especially if your website platform generates default titles based on the labels in your taxonomy and the site’s name. Default titles are ones such as “Women’s – [Your Site].” This tag is very generic and doesn’t tell the reader much about the site. Add specifics to the title tag such as: “Women’s Running Shoes – [Your Site].” 

Before you post, ask yourself, what is my title tag? Can I make it more specific, descriptive or relevant to the page? 

Acquire Links

Link equity is the quantity of high-quality, topically-relevant sites that link to yours. Link equity is one of the top two organic ranking factors. One way to increase your link equity is to acquire links. 

Link acquisition involves:

  • Identifying high-value pages or sites that are topically relevant to yours
  • Determining how to make your content valuable to the relevant site’s owner
  • Requesting a link or an arrangement that would lead to a link, such as a guest post or interview.

Play the Long Game

SEO is about gaining trust from search engines. It doesn’t happen overnight. In fact, a study conducted by Ahrefs found that only 1% of pages that ranked in the first position on Google were less than a year old. But by producing regular content, creating strong title tags and link acquisition you should start to see an improvement in your rankings within the first three months. 

If you would like to learn more about how we can help your firm improve its SEO and marketing, contact us today or schedule a meeting

Author Thoma Thoma

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