I’ll never forget the day that I started my first job fresh out of college. I was full of hope and ready to climb the corporate ladder. I had just…
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As an organization, one of the most powerful narratives at your disposal in crafting a brand identity is your origin story. “Batman Begins,” “Casino Royale,” “The Godfather Part II.” These…
You’ve probably heard of a company’s mission and vision statement, but have you heard about its core values? Core values are the root beliefs of an organization and a model…
No matter what business you’re in, it is integral to your success to be able to tell your brand’s story — and you don’t have to be a brilliant writer…
Branding is all around us. Even if you don’t notice it, our brains are subconsciously picking up on little cues here and there. Because of this, it is vital for…
A company’s core values shape the company culture and have a long-term impact on the business strategy. Finding the right core values for a company can take time and patience,…
At Thoma, our core values are ingrained in our company culture. These values are not just plans, goals, or fears that focus on the outcome. Instead, our values are used…
A well-grounded set of core values is fundamental in setting the tone for your bank’s culture, defining your internal brand and shaping your overall business strategy. It’s crucial that you…
A powerful and competitive brand is not something you solely advertise or design. It’s everything you are and do. This means that “branding” is leadership, not marketing. Consider this: if…
So often people think “branding” means creating a name, logo or tagline. All the outside stuff. A few recognize that great brands actually start inside. Starbucks revolutionized coffee in the…
If you are a manager, your employees think of you as the company they work for. Are you living your company’s brand? Or to be more precise, are you behaving your…
Ah, the “happy hour” — a civilized concept harkening to a sort of 1950s civility — when one celebrates the day’s work, finds an hour of ease, light banter, perhaps…
I couldn’t NOT write about this. Two of the biggest passions in my life: rock climbing and advertising. Back story: Alex Honnold is arguably the most famous rock climber on…
Most conversation, strategy and planning about brands has to do with what they are and how they are different. But brands are for saying no as well as yes. In…
Neuroscience shows that our brains encode emotions more strongly and durably than any other information. We forget facts and figures. We lose historical dates and misremember chronologies. Algebraic formulas and…