I tell my clients that brand leadership work is the softer, more spiritual part of the life of a business. This often makes the leadership team squirm. Defining the brand…
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Rick Warren made huge waves when he published his book on purpose-driven life. Stephen Covey demonstrated decades ago that highly successful people organize their lives around principles or purpose. Roy…
Culture is your bread and butter. Business leaders spend significant time and resources on developing brands and clearly identifying core values and principles. This is important groundwork to lay for…
Life before the COVID-19 pandemic seems like a distant past time. The time of the office community M&Ms bowl is long gone and has been replaced with bottles of hand…
Your company culture defines the values of an organization. The best way to establish the culture is through strong communication. The struggles of working through a pandemic have made communication…
It’s been said that culture is what happens when the boss leaves the room. The most thoughtfully developed core values will only drive organizational performance if staff is practicing them. …
Gateway Rewards research reveals a big disconnect in perceptions around reward and recognition within companies. While about 90 percent of senior decision-makers believe their companies are sufficiently recognizing people who…
A recent engagement points up an important lesson for the brand builder: slow and steady wins the race. Fennell Purifoy Architects is a highly accoladed, decades-old boutique architectural firm headquartered…
At Thoma, we work with six research-proven areas of strength found in thriving businesses with strong cultures and high customer-centricity. Bringing focus to these six disciplines inside a business creates…
In 2020, social media users topped 3.6 billion as the pandemic pushed use by more than 20 percent in March alone. Every business should be implementing a robust social media…
I recently came across content marketer Grace MacDonald’s blog outlining the steps for effectively using LinkedIn and its paid tools to market webinars and found it really helpful. https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/B2B-Marketing/2019/My-four-step-plan-for-promoting-webinars-on-LinkedIn MacDonald…
As we move into 2021, I can’t help but get a mental image of space travelers returning to earth and emerging from their tiny spacecraft into a vastly altered environment–so…
Work Days Gone By It’s hard to remember a time when we were not tethered to our devices. The days when we could simply leave the office for the night…
‘Tis the Season for a Joyous Workplace The holidays are here again and, like you, we are pretty excited to celebrate the end of 2020! When we first switched to…
Consumers crave content, and with Americans spending more time on the internet than ever before, that remains true. But, consumers aren’t just willing to engage in simply any content. They…