“The most wonderful thing about Tiggers is, I’m the only one!” This line from Walt Disney’s Winnie-The-Pooh pretty much captures the essence of branding. My point is this: can you…
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For many years, we have coached the “6 C’s of Brand Culture” in our internal branding initiatives. The work is rooted in a Forrester study published more than a decade…
It’s the time of year when thoughts turn to spring. Days are warming, plants are budding, and our minds turn to a good spring clean-up! It’s a good time to...
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Recently, the global workforce went through a change like no other. What started as an economic trend coined the “Great Resignation” prompted long-lasting changes in the workplace. In 2021, an…
The world of digital marketing is in constant flux. Trends come and go, new technologies emerge, and consumers change their tastes. It’s hard to predict what will happen in the…
It’s hard to remember a time when we were not tethered to our devices. The days when we could simply leave the office for the night and trust that our…
“Raise your hand if you think it’s unfair that eggnog is only available for a couple months a year.”
Did you know that collective celebration is not only fun but is vital to your team culture? When your entire bank is unified around a specific celebration that is rooted…
Community banks are a foundational community service. They help increase financial literacy and freedom for local communities and provide banking opportunities to thousands of community members. The unique approach of…
Influencers are all the rage in today’s hyper-digital world, where marketing and public relations tactics are increasingly conducted online. While it might seem like a new trend, when you stop…
Twenty-first century social media influencers have infiltrated the way brands reach their target audience over the past few years. There are a number of ways community banks can implement influencer…
It’s April, which means it’s National Donate Life month, a celebration dedicated to help raise awareness about donation, encourage Americans to register as organ, eye and tissue donors and to…
Like many young women, I spent my twenties longing to hear those three special words. No … not those words. These words: “Above the Fold.” In the past, getting a…
We are proud to feature a guest post from our friend and client, Molly Day, SVP, Chief Deposit & Chief Marketing Officer for FNBC. Check out her post below as…
At Thoma, we work with six research-proven areas of strength found in thriving businesses with strong cultures and high customer-centricity. Bringing focus to these six disciplines inside a business creates…