There are actually two books in the world titled Emotional Branding, and I’m a big acolyte of both. The more I study and work with brands, the more I recognize…
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Just like the world around us, marketing is constantly evolving. “Traditional” marketing is any form of marketing that doesn’t take place online – including print, broadcast, direct mail, outdoor advertising,…
Despite the fact all of our inboxes are inundated with email, one of the biggest myths in marketing is that email is an ineffective marketing tool. However, the facts are…
Throughout my career, I have thrown several types of events for clients including public information rallies, groundbreakings, grand openings, walks, ice cream eating contests and press conferences, so I was…
A powerful and competitive brand is not something you solely advertise or design. It’s everything you are and do. This means that “branding” is leadership, not marketing. Consider this: if…
Ok, video is NOT new, but it IS becoming more common and more critical to any marketer, regardless of the size of the business. Online video is the fastest-growing segment…
Now is the right time to invest in SEO With the current pandemic sending a myriad of folks online for work, services and products, it is imperative that your business…
In order to survive, companies must live on the cutting edge, constantly upgrading and improving their services and products to stay ahead of the competition. In the mad sprint to…
So often people think “branding” means creating a name, logo or tagline. All the outside stuff. A few recognize that great brands actually start inside. Starbucks revolutionized coffee in the…
If you are a manager, your employees think of you as the company they work for. Are you living your company’s brand? Or to be more precise, are you behaving your…
In today’s digital world, especially during this time of pandemic, your website is the most important marketing tool you have. Prospective customers are always looking at your website and your…
What business are you in? Accounting, technology, insurance, banking, real estate, healthcare, consulting? I encourage you to get out of it. Today. Don’t change jobs. Don’t sell your business. Just…
We often think of brands as the emotional connection between customers and the products or companies those brands represent. Certainly brands elicit emotions. They spur affinity, love, revulsion, contentment. One…
The year 2016 is here and with it all the excitement of turning a new page on the calendar. What page might the brand leader turn? I’m not thinking about…
All I really need to know about branding I learned in a cup of coffee. In the beginning, coffee arrived on our shores in unwieldy, roughly marked burlap sacks stacked…