The banking industry is changing and the competition surrounding technological advances seems to be increasing now more than ever. Included in this shift is a strong acknowledgement of a user’s…
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The goal of every tourism destination is clear: get heads in beds. But more often than not, visitors start out as online visitors researching your destination. And hopefully, those online…
Banks face a lot of competition both in the real world and online. Standing out in the crowd can be a daunting, difficult task — especially for community banks. Often…
I couldn’t NOT write about this. Two of the biggest passions in my life: rock climbing and advertising. Back story: Alex Honnold is arguably the most famous rock climber on…
Most conversation, strategy and planning about brands has to do with what they are and how they are different. But brands are for saying no as well as yes. In…
Neuroscience shows that our brains encode emotions more strongly and durably than any other information. We forget facts and figures. We lose historical dates and misremember chronologies. Algebraic formulas and…
Are you driven and proactive like Nike? Or are you relaxed but engaged like Netflix? Find out which famous brand you share the most attributes with by taking our short…
Last Friday, the Thoma team started the weekend a few hours early with the premiere of six original short films written, directed and edited by... ourselves! Over the past month we were tasked with...
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What business are you in? Accounting, technology, insurance, banking, real estate, healthcare, consulting? I encourage you to get out of it. Today. Don’t change jobs. Don’t sell your business. Just…
Thoma loves great thinkers, especially if they also happen to be accompanied by great work ethics. We are accepting internship applications from promising college students who have completed a minimum…
We often think of brands as the emotional connection between customers and the products or companies those brands represent. Certainly brands elicit emotions. They spur affinity, love, revulsion, contentment. One…
While Peyton Manning (most likely) rides off into the sunset with a Bud Heavy in hand and we all revel in the Coldplay/Beyonce/Bruno Mars halftime show supernova, please enjoy my…
The Super Bowl is the championship game of the National Football League. It is held every year and is the most-watched American television broadcast of the year — oh, you...
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The year 2016 is here and with it all the excitement of turning a new page on the calendar. What page might the brand leader turn? I’m not thinking about…
The gang at Thoma Thoma has enjoyed a great 2015. Here are a few things that each of our team members are appreciative of this year. MelissaBusiness-wise: I'm thankful...
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