The social media world is constantly evolving, forcing users to find ways to keep up. Clubhouse is no exception. The newest social media giant has already started to stake its…
Read More
A recent engagement points up an important lesson for the brand builder: slow and steady wins the race. Fennell Purifoy Architects is a highly accoladed, decades-old boutique architectural firm headquartered…
At Thoma, we work with six research-proven areas of strength found in thriving businesses with strong cultures and high customer-centricity. Bringing focus to these six disciplines inside a business creates…
In 2020, social media users topped 3.6 billion as the pandemic pushed use by more than 20 percent in March alone. Every business should be implementing a robust social media…
I recently came across content marketer Grace MacDonald’s blog outlining the steps for effectively using LinkedIn and its paid tools to market webinars and found it really helpful. https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/B2B-Marketing/2019/My-four-step-plan-for-promoting-webinars-on-LinkedIn MacDonald…
As we move into 2021, I can’t help but get a mental image of space travelers returning to earth and emerging from their tiny spacecraft into a vastly altered environment–so…
Work Days Gone By It’s hard to remember a time when we were not tethered to our devices. The days when we could simply leave the office for the night…
‘Tis the Season for a Joyous Workplace The holidays are here again and, like you, we are pretty excited to celebrate the end of 2020! When we first switched to…
Despite the fact all of our inboxes are inundated with email, one of the biggest myths in marketing is that email is an ineffective marketing tool. However, the facts are…
Consumers crave content, and with Americans spending more time on the internet than ever before, that remains true. But, consumers aren’t just willing to engage in simply any content. They…
No matter what marketing medium you use, you will always have a target audience. These are the people you want to see and react to your campaign. Many marketers create…
As the Coronavirus has made work-from-home a common situation, most of us are finding ourselves conducting or participating in online meetings using video tools such as Zoom, Google Hangouts or…
Throughout my career, I have thrown several types of events for clients including public information rallies, groundbreakings, grand openings, walks, ice cream eating contests and press conferences, so I was…
A powerful and competitive brand is not something you solely advertise or design. It’s everything you are and do. This means that “branding” is leadership, not marketing. Consider this: if…