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    • Who We Are
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    • Brand Strategy and Development
    • Advertising and PR
    • Digital Marketing
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July 10, 2020
0

Using Your Company’s Blog as a Sales Tool

By Shawn Solloway | Inbound Marketing, Thoma Tips | No Comments

In order to survive, companies must live on the cutting edge, constantly upgrading and improving their services and products to stay ahead of the competition. In the mad sprint to…

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July 2, 2020
0

Branding is an inside job

By Martin Thoma | Advertising, Branding, Thoma Tips | No Comments

So often people think “branding” means creating a name, logo or tagline. All the outside stuff. A few recognize that great brands actually start inside. Starbucks revolutionized coffee in the…

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June 24, 2020
0

Behaving Your Brand: Developing A Brand Your Team Can Follow

By Suzanne Sage | Branding, Thoma Tips | No Comments

If you are a manager, your employees think of you as the company they work for. Are you living your company’s brand? Or to be more precise, are you behaving your…

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June 17, 2020
0

Media Buying Tips

By Amber Helms | Inbound Marketing | No Comments

A group of media buyers were asked to change a light bulb. Their reply, “Well, what size light bulb do you need? How bright does the room need to be?…

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June 11, 2020
0

A branded culture, and a refreshing beverage!

By Melissa Thoma | Branding, Thoma Events | No Comments

Ah, the “happy hour” — a civilized concept harkening to a sort of 1950s civility — when one celebrates the day’s work, finds an hour of ease, light banter, perhaps…

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June 4, 2020
0

Nonprofits: Needy For A Brand

By Martin Thoma | Inbound Marketing | No Comments

Strange as it may sound, branding is vastly more important in the nonprofit sector than in the for-profit world. How can this be — isn’t the for-profit world where cutthroat…

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May 28, 2020
0

Three Clues That It May Be Time To Break Up With Your Current Website.

By Rachel Byrd | Thoma Tips, Web | No Comments

In today’s digital world, especially during this time of pandemic, your website is the most important marketing tool you have. Prospective customers are always looking at your website and your…

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May 21, 2020
1
What Should My Company Blog About

What Should My Company Blog About?

By Michael McMurray | Inbound Marketing | No Comments

Due to COVID-19, more and more companies are blogging every day. Your competitors have probably started, as well as a slew of other businesses in your field or industry. So…

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May 13, 2020
0
Creativity During COVID

Examples of Creativity During the Time of COVID

By Amber Helms | Inbound Marketing | No Comments

During our recent webinar, we identified that winning businesses follow similar patterns during times of crisis including increasing communications as much as 10 times and expanding existing relationships. Our clients…

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May 8, 2020
0
Creativity in the time of COVID

Is COVID making us more creative?

By Shawn Solloway | Inbound Marketing | No Comments

The COVID-19 pandemic has produced so much anxiety and fear-based news, could anything good be coming out of this situation? The isolation, confinement and restrictions feel a bit like miniature…

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April 28, 2020
0

Leadership in crisis: How my personal health crisis prepared me to manage now

By Melissa Thoma | Inbound Marketing | 3 Comments

There are words you hope you never hear inside a doctor’s office, and if they come, they take your breath away and nothing is really ever quite the same. A…

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April 23, 2020
0

Culture in the time of COVID-19

By Suzanne Sage | Inbound Marketing | No Comments

As many organizations are into the third or fourth week of managing business remotely, the challenges and opportunities are becoming more visible. At this point, learning how to manage video…

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April 13, 2020
0

April 2020 Email Marketing Tips

By Thoma Thoma | Inbound Marketing | No Comments

Don’t “e-blast” your contacts, e-nurture them We get it. You want more traffic to your site. You want more sales. You figure you should send out a ton of emails…

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April 9, 2020
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Stay the Course and Come Out Stronger: Business Lessons Learned From Other Historic Moments

By Martin Thoma | Inbound Marketing | One Comment

A global pandemic hits, forcing the economy into a deep recession.  Time to increase your marketing budget.  What, am I crazy? Isn’t a recessionary period time to slash your expenses,…

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March 27, 2020
0

2020 Social Media Trends from Agency Partner Sprout Social

By Thoma Thoma | Inbound Marketing | No Comments

For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that guides your social media…

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