Despite the fact all of our inboxes are inundated with email, one of the biggest myths in marketing is that email is an ineffective marketing tool. However, the facts are…
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Consumers crave content, and with Americans spending more time on the internet than ever before, that remains true. But, consumers aren’t just willing to engage in simply any content. They…
No matter what marketing medium you use, you will always have a target audience. These are the people you want to see and react to your campaign. Many marketers create…
As the Coronavirus has made work-from-home a common situation, most of us are finding ourselves conducting or participating in online meetings using video tools such as Zoom, Google Hangouts or…
Throughout my career, I have thrown several types of events for clients including public information rallies, groundbreakings, grand openings, walks, ice cream eating contests and press conferences, so I was…
A powerful and competitive brand is not something you solely advertise or design. It’s everything you are and do. This means that “branding” is leadership, not marketing. Consider this: if…
Ok, video is NOT new, but it IS becoming more common and more critical to any marketer, regardless of the size of the business. Online video is the fastest-growing segment…
Now is the right time to invest in SEO With the current pandemic sending a myriad of folks online for work, services and products, it is imperative that your business…
In order to survive, companies must live on the cutting edge, constantly upgrading and improving their services and products to stay ahead of the competition. In the mad sprint to…
So often people think “branding” means creating a name, logo or tagline. All the outside stuff. A few recognize that great brands actually start inside. Starbucks revolutionized coffee in the…
If you are a manager, your employees think of you as the company they work for. Are you living your company’s brand? Or to be more precise, are you behaving your…
A group of media buyers were asked to change a light bulb. Their reply, “Well, what size light bulb do you need? How bright does the room need to be?…
Ah, the “happy hour” — a civilized concept harkening to a sort of 1950s civility — when one celebrates the day’s work, finds an hour of ease, light banter, perhaps…
Strange as it may sound, branding is vastly more important in the nonprofit sector than in the for-profit world. How can this be — isn’t the for-profit world where cutthroat…