Community banks are a foundational community service. They help increase financial literacy and freedom for local communities and provide banking opportunities to thousands of community members. The unique approach of…
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Influencers are all the rage in today’s hyper-digital world, where marketing and public relations tactics are increasingly conducted online. While it might seem like a new trend, when you stop…
Twenty-first century social media influencers have infiltrated the way brands reach their target audience over the past few years. There are a number of ways community banks can implement influencer…
Banks have been around for centuries. But, when it comes to modernizing their marketing efforts, they often live in the past. The Financial Brand published an article titled Banks are Marketing…
It’s April, which means it’s National Donate Life month, a celebration dedicated to help raise awareness about donation, encourage Americans to register as organ, eye and tissue donors and to…
Culture trumps strategy in driving organizational performance. Everyone knows that, right? Or at least all the business wags seem to think so. The fact is, culture is an extremely powerful…
Just like the world around us, marketing is constantly evolving. “Traditional” marketing is any form of marketing that doesn’t take place online – including print, broadcast, direct mail, outdoor advertising,…
Like many young women, I spent my twenties longing to hear those three special words. No … not those words. These words: “Above the Fold.” In the past, getting a…
We are proud to feature a guest post from our friend and client, Molly Day, SVP, Chief Deposit & Chief Marketing Officer for FNBC. Check out her post below as…
At Thoma, we work with six research-proven areas of strength found in thriving businesses with strong cultures and high customer-centricity. Bringing focus to these six disciplines inside a business creates…
In 2020, social media users topped 3.6 billion as the pandemic pushed use by more than 20 percent in March alone. Every business should be implementing a robust social media…
I recently came across content marketer Grace MacDonald’s blog outlining the steps for effectively using LinkedIn and its paid tools to market webinars and found it really helpful. https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/B2B-Marketing/2019/My-four-step-plan-for-promoting-webinars-on-LinkedIn MacDonald…
As we move into 2021, I can’t help but get a mental image of space travelers returning to earth and emerging from their tiny spacecraft into a vastly altered environment–so…
Work Days Gone By It’s hard to remember a time when we were not tethered to our devices. The days when we could simply leave the office for the night…
‘Tis the Season for a Joyous Workplace The holidays are here again and, like you, we are pretty excited to celebrate the end of 2020! When we first switched to…