For many years, we have coached the “6 C’s of Brand Culture” in our internal branding initiatives. The work is rooted in a Forrester study published more than a decade…
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At the foundation of your brand development effort is one crystalline expression – essentially a picture that captures your brand essence. This is your logo. To the uninitiated, the care,…
What defines your brand? Much like a delicious cake, it’s the blend of many ingredients coming together perfectly. Experiences Every single person who has ever encountered your company, service or…
Take this test! Think about your own city or region and name the business that first comes to mind in the following categories: Did any particular business come to mind? …
“The most wonderful thing about Tiggers is, I’m the only one!” This line from Walt Disney’s Winnie-The-Pooh pretty much captures the essence of branding. My point is this: can you…
There are actually two books in the world titled Emotional Branding, and I’m a big acolyte of both. The more I study and work with brands, the more I recognize…
Strange as it may sound, branding is more important in the nonprofit sector than in the for-profit world. How can this be—isn’t the for-profit world where cutthroat competitors vie for…
While I was chairing the Arkansas Symphony Orchestra board for four years during the worst financial crisis to hit the U.S. economy in generations, I often averred that the Symphony…
“Culture eats strategy for breakfast. Purpose drives its appetite.” Leadership thinkers, Fortune 500 CEOs and management gurus often quote the maxim—clearly recognizing that no matter the category, the success of…
It’s the time of year when thoughts turn to spring. Days are warming, plants are budding, and our minds turn to a good spring clean-up! It’s a good time to...
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Recently, the global workforce went through a change like no other. What started as an economic trend coined the “Great Resignation” prompted long-lasting changes in the workplace. In 2021, an…
The world of digital marketing is in constant flux. Trends come and go, new technologies emerge, and consumers change their tastes. It’s hard to predict what will happen in the…
It’s hard to remember a time when we were not tethered to our devices. The days when we could simply leave the office for the night and trust that our…
“Raise your hand if you think it’s unfair that eggnog is only available for a couple months a year.”
Did you know that collective celebration is not only fun but is vital to your team culture? When your entire bank is unified around a specific celebration that is rooted…