Regardless of the time of year, we should all resolve to constantly seek advancement and innovation as marketing professionals. From tailoring our professional skills for consumer trends, to self-care and…
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The world has recently seen record high stress levels – because apparently there is some sort of global pandemic going on? – and many of us feel stuck in a…
“Only YOU can prevent forest fires” said Smokey the Bear, the iconic marketing character created for the U.S. Forest Service in 1944. While Smokey the Bear was created to spread…
Most businesses depend on establishing a base of repeat customers, so reputation is everything. In fact, a quarter of a company’s market value can be directly related to its reputation,…
Let’s get personal. Tailoring content to be more personal for individual community bank customers may seem counterintuitive to grow your organization, but consumer preferences and research indicates that it is…
As a business leader you can get a lot more bang for your buck establishing values, rather than a set of rules to govern your company. A set of core…
Close your eyes and picture a typically old western movie. You probably see a dusty cowboy riding a horse, an old saloon, and that one bank in the town with…
Move with purpose, be intentional, and implement strategy. These marketing buzzwords are often thrown around when it comes to brand development, but what does it truly mean to build your…
In the early stages of a business, it’s easy to believe marketing strategy is something you can put off — that marketing is icing on the cake once you’ve built…
As you might be aware, our firm’s mantra and guiding philosophy is “Live Your Brand.” That statement derives from the idea that awesome brands — the ones that people fall…
A successful brand launch begins within your company, bringing the vision of the brand to your employees — the most powerful brand champions for any organization. Redefining yourself. Let’s first…
The spooky Halloween season is upon us, and the idea of responding to questions and comment requests from the news media might strike fear in the heart of some. However,…
I tell my clients that brand leadership work is the softer, more spiritual part of the life of a business. This often makes the leadership team squirm. Defining the brand…
Rick Warren made huge waves when he published his book on purpose-driven life. Stephen Covey demonstrated decades ago that highly successful people organize their lives around principles or purpose. Roy…
Culture is your bread and butter. Business leaders spend significant time and resources on developing brands and clearly identifying core values and principles. This is important groundwork to lay for…