Most all business depends on establishing a base of repeat customers. Reputation is everything, and engagement through public relations (PR) strategy is how you shape it. Marketing does wonderful things…
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Why use Google Ads? Google Ads meets people where they are already looking. If you are trying to sell something, then this is the place you need to be. You…
A company’s core values shape the company culture and have a long-term impact on the business strategy. Finding the right core values for a company can take time and patience,…
At Thoma, our core values are ingrained in our company culture. These values are not just plans, goals, or fears that focus on the outcome. Instead, our values are used…
A well-grounded set of core values is fundamental in setting the tone for your bank’s culture, defining your internal brand and shaping your overall business strategy. It’s crucial that you…
It is common for businesses to seek incentives to motivate their employees. Finding the right incentive can be tricky, as not everyone is motivated by the same things. In addition…
Gateway Rewards research reveals a big disconnect in perceptions around reward and recognition within companies. While about 90 percent of senior decision-makers believe their companies are sufficiently recognizing people who…
The social media world is constantly evolving, forcing users to find ways to keep up. Clubhouse is no exception. The newest social media giant has already started to stake its…
A recent engagement points up an important lesson for the brand builder: slow and steady wins the race. Fennell Purifoy Architects is a highly accoladed, decades-old boutique architectural firm headquartered…
At Thoma, we work with six research-proven areas of strength found in thriving businesses with strong cultures and high customer-centricity. Bringing focus to these six disciplines inside a business creates…
In 2020, social media users topped 3.6 billion as the pandemic pushed use by more than 20 percent in March alone. Every business should be implementing a robust social media…
I recently came across content marketer Grace MacDonald’s blog outlining the steps for effectively using LinkedIn and its paid tools to market webinars and found it really helpful. https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/B2B-Marketing/2019/My-four-step-plan-for-promoting-webinars-on-LinkedIn MacDonald…
As we move into 2021, I can’t help but get a mental image of space travelers returning to earth and emerging from their tiny spacecraft into a vastly altered environment–so…
Work Days Gone By It’s hard to remember a time when we were not tethered to our devices. The days when we could simply leave the office for the night…
‘Tis the Season for a Joyous Workplace The holidays are here again and, like you, we are pretty excited to celebrate the end of 2020! When we first switched to…