For many years, we have coached the “6 C’s of Brand Culture” in our internal branding initiatives. The work is rooted in a Forrester study published more than a decade…
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There are actually two books in the world titled Emotional Branding, and I’m a big acolyte of both. The more I study and work with brands, the more I recognize…
Strange as it may sound, branding is more important in the nonprofit sector than in the for-profit world. How can this be—isn’t the for-profit world where cutthroat competitors vie for…
While I was chairing the Arkansas Symphony Orchestra board for four years during the worst financial crisis to hit the U.S. economy in generations, I often averred that the Symphony…
“Culture eats strategy for breakfast. Purpose drives its appetite.” Leadership thinkers, Fortune 500 CEOs and management gurus often quote the maxim—clearly recognizing that no matter the category, the success of…
It’s the time of year when thoughts turn to spring. Days are warming, plants are budding, and our minds turn to a good spring clean-up! It’s a good time to...
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Recently, the global workforce went through a change like no other. What started as an economic trend coined the “Great Resignation” prompted long-lasting changes in the workplace. In 2021, an…
The world of digital marketing is in constant flux. Trends come and go, new technologies emerge, and consumers change their tastes. It’s hard to predict what will happen in the…
It’s hard to remember a time when we were not tethered to our devices. The days when we could simply leave the office for the night and trust that our…
“Raise your hand if you think it’s unfair that eggnog is only available for a couple months a year.”
Did you know that collective celebration is not only fun but is vital to your team culture? When your entire bank is unified around a specific celebration that is rooted…
Community banks are a foundational community service. They help increase financial literacy and freedom for local communities and provide banking opportunities to thousands of community members. The unique approach of…
Influencers are all the rage in today’s hyper-digital world, where marketing and public relations tactics are increasingly conducted online. While it might seem like a new trend, when you stop…
Twenty-first century social media influencers have infiltrated the way brands reach their target audience over the past few years. There are a number of ways community banks can implement influencer…
Banks have been around for centuries. But, when it comes to modernizing their marketing efforts, they often live in the past. The Financial Brand published an article titled Banks are Marketing…