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Is Your Bank Marketing Like It’s 1999?

By Lola SimmonsBanking IndustryNo Comments

Banks have been around for centuries. But, when it comes to modernizing their marketing efforts, they often live in the past. The Financial Brand published an article titled Banks are Marketing…

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May 17, 2022
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Our Works with ARORA’s Donate Life Month 2022

By Anna DePoysterInbound MarketingNo Comments

It’s April, which means it’s National Donate Life month, a celebration dedicated to help raise awareness about donation, encourage Americans to register as organ, eye and tissue donors and to…

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April 15, 2022
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How Thoma has Helped our Clients Maintain Their Brand Culture

By Lola SimmonsBranding, Company Culture, UncategorizedNo Comments

Culture trumps strategy in driving organizational performance. Everyone knows that, right? Or at least all the business wags seem to think so. The fact is, culture is an extremely powerful…

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April 13, 2022
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Unconventional Marketing Techniques: What 3 Unusual Campaign Strategies Can Teach Small Businesses

By Lola SimmonsAdvertising, Branding, Inbound Marketing, Thoma Tips, UncategorizedNo Comments

Just like the world around us, marketing is constantly evolving. “Traditional” marketing is any form of marketing that doesn’t take place online – including print, broadcast, direct mail, outdoor advertising,…

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February 24, 2022
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Checklist for an Effective Company Celebration

By Melissa ThomaInbound MarketingNo Comments

At Thoma, we work with six research-proven areas of strength found in thriving businesses with strong cultures and high customer-centricity. Bringing focus to these six disciplines inside a business creates…

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January 29, 2021
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Who’s On What? Social Media Users by Age

By Shawn SollowayInbound MarketingNo Comments

In 2020, social media users topped 3.6 billion as the pandemic pushed use by more than 20 percent in March alone. Every business should be implementing a robust social media…

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January 20, 2021
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An Easy Guide to Using LinkedIn to Market Your Webinar

By Martin ThomaInbound MarketingNo Comments

I recently came across content marketer Grace MacDonald’s blog outlining the steps for effectively using LinkedIn and its paid tools to market webinars and found it really helpful. https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/B2B-Marketing/2019/My-four-step-plan-for-promoting-webinars-on-LinkedIn MacDonald…

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January 20, 2021
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Marketing in 2021: What to Expect in a Post-COVID World

By Melissa ThomaInbound MarketingNo Comments

As we move into 2021, I can’t help but get a mental image of space travelers returning to earth and emerging from their tiny spacecraft into a vastly altered environment–so…

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January 15, 2021
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Tips for Self-Care During the Holidays

By Shawn SollowayInbound MarketingNo Comments

Work Days Gone By It’s hard to remember a time when we were not tethered to our devices. The days when we could simply leave the office for the night…

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December 18, 2020
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Company Culture During | Thoma Thoma The Holidays

Company Culture During The Holidays

By Suzanne SageInbound MarketingNo Comments

‘Tis the Season for a Joyous Workplace  The holidays are here again and, like you, we are pretty excited to celebrate the end of 2020!  When we first switched to…

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December 11, 2020
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How To Create an Email Marketing Campaign

By Michael McMurrayEmail Marketing, Thoma Tips, WebNo Comments

Despite the fact all of our inboxes are inundated with email, one of the biggest myths in marketing is that email is an ineffective marketing tool. However, the facts are…

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October 16, 2020
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Repurpose, Reuse, Recycle: How To Get the Most Out of Your Content

By Martin ThomaInbound MarketingOne Comment

Consumers crave content, and with Americans spending more time on the internet than ever before, that remains true. But, consumers aren’t just willing to engage in simply any content. They…

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October 13, 2020
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Audience Segmentation: How To Split Your Audience To Work Smarter and Not Harder

By Amber HelmsInbound MarketingNo Comments

No matter what marketing medium you use, you will always have a target audience. These are the people you want to see and react to your campaign.  Many marketers create…

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September 25, 2020
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Opus 36 Behind the Scenes

By Thoma ThomaThoma Events, Thoma NewsNo Comments
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September 17, 2020
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Tips for Conducting Effective Meetings Online

By Melissa ThomaInbound MarketingNo Comments

As the Coronavirus has made work-from-home a common situation, most of us are finding ourselves conducting or participating in online meetings using video tools such as Zoom, Google Hangouts or…

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September 17, 2020
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