It’s the time of year when thoughts turn to spring. Days are warming, plants are budding, and our minds turn to a good spring clean-up! It’s a good time to...
Read More
Recently, the global workforce went through a change like no other. What started as an economic trend coined the “Great Resignation” prompted long-lasting changes in the workplace. In 2021, an…
The world of digital marketing is in constant flux. Trends come and go, new technologies emerge, and consumers change their tastes. It’s hard to predict what will happen in the…
It’s hard to remember a time when we were not tethered to our devices. The days when we could simply leave the office for the night and trust that our…
“Raise your hand if you think it’s unfair that eggnog is only available for a couple months a year.”
Did you know that collective celebration is not only fun but is vital to your team culture? When your entire bank is unified around a specific celebration that is rooted…
Community banks are a foundational community service. They help increase financial literacy and freedom for local communities and provide banking opportunities to thousands of community members. The unique approach of…
Influencers are all the rage in today’s hyper-digital world, where marketing and public relations tactics are increasingly conducted online. While it might seem like a new trend, when you stop…
Twenty-first century social media influencers have infiltrated the way brands reach their target audience over the past few years. There are a number of ways community banks can implement influencer…
Banks have been around for centuries. But, when it comes to modernizing their marketing efforts, they often live in the past. The Financial Brand published an article titled Banks are Marketing…
It’s April, which means it’s National Donate Life month, a celebration dedicated to help raise awareness about donation, encourage Americans to register as organ, eye and tissue donors and to…
Culture trumps strategy in driving organizational performance. Everyone knows that, right? Or at least all the business wags seem to think so. The fact is, culture is an extremely powerful…
Just like the world around us, marketing is constantly evolving. “Traditional” marketing is any form of marketing that doesn’t take place online – including print, broadcast, direct mail, outdoor advertising,…
Like many young women, I spent my twenties longing to hear those three special words. No … not those words. These words: “Above the Fold.” In the past, getting a…
We are proud to feature a guest post from our friend and client, Molly Day, SVP, Chief Deposit & Chief Marketing Officer for FNBC. Check out her post below as…