I’ll never forget the day that I started my first job fresh out of college. I was full of hope and ready to climb the corporate ladder. I had just…
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As an organization, one of the most powerful narratives at your disposal in crafting a brand identity is your origin story. “Batman Begins,” “Casino Royale,” “The Godfather Part II.” These…
You’ve probably heard of a company’s mission and vision statement, but have you heard about its core values? Core values are the root beliefs of an organization and a model…
No matter what business you’re in, it is integral to your success to be able to tell your brand’s story — and you don’t have to be a brilliant writer…
If you’ve ever tried and failed to begin overhauling your diet, sticking to a new budget, or running every day at 5 a.m., you know all too well the concept…
Now that we’ve established the significance of effective communication in the workplace, let’s talk about a key instrument in your internal communications toolbox: the company newsletter. Why so key? 85%…
With the advancement of technology, there has been a decrease in face-to-face conversations. Some things can be handled quickly through a quick phone call or text, while others may require…
Branding is all around us. Even if you don’t notice it, our brains are subconsciously picking up on little cues here and there. Because of this, it is vital for…
Most all business depends on establishing a base of repeat customers. Reputation is everything, and engagement through public relations (PR) strategy is how you shape it. Marketing does wonderful things…
Why use Google Ads? Google Ads meets people where they are already looking. If you are trying to sell something, then this is the place you need to be. You…
A company’s core values shape the company culture and have a long-term impact on the business strategy. Finding the right core values for a company can take time and patience,…
At Thoma, our core values are ingrained in our company culture. These values are not just plans, goals, or fears that focus on the outcome. Instead, our values are used…
A well-grounded set of core values is fundamental in setting the tone for your bank’s culture, defining your internal brand and shaping your overall business strategy. It’s crucial that you…
It is common for businesses to seek incentives to motivate their employees. Finding the right incentive can be tricky, as not everyone is motivated by the same things. In addition…
Gateway Rewards research reveals a big disconnect in perceptions around reward and recognition within companies. While about 90 percent of senior decision-makers believe their companies are sufficiently recognizing people who…