The world of digital marketing is in constant flux. Trends come and go, new technologies emerge, and consumers change their tastes. It’s hard to predict what will happen in the future, but it’s fun to try.
This blog will explore our prediction for some of the trends that we think will be on the horizon for 2023.
Trend #1: Augmented Reality Marketing
Augmented reality is a new technology that allows marketers to create an interactive experience for their customers. It blends the physical and digital worlds together, which means that you can now add interactive content to your offline ads.
Trend #2: Live Streaming Marketing
Live streaming has been around for a while but only recently has it started to get mainstream traction in marketing campaigns because of its ability to provide an authentic experience for viewers and real-time feedback from them on social media channels like Facebook or Twitter.
Trend #3: Influencer Marketing
Social media influencers are people who have gained popularity through social media channels like YouTube, Instagram or TikTok. Our prediction is that influencer marketing will continue to be increasingly popular as social media networks continue their growth and people spend more time online than offline.
Trend #4 Complex Designs
Design trends also change with time and there is a shift away from minimalistic designs towards more complex patterns that have more depth. This is because people have become used to scrolling through their feeds on social media or on websites so they have become accustomed to seeing more complicated designs, like Vana creates, that catch their attention.
Digital marketing is evolving rapidly as technology changes our lives. It also changes how we communicate with each other, how we find information about products and services, how we shop, and how we bank.
Contact Thoma Thoma if you want to see your bank meet all of your branding, cultural, and company cultural goals in 2023.
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