In 2020, social media users topped 3.6 billion as the pandemic pushed use by more than 20 percent in March alone. Every business should be implementing a robust social media…
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As we move into 2021, I can’t help but get a mental image of space travelers returning to earth and emerging from their tiny spacecraft into a vastly altered environment–so…
Work Days Gone By It’s hard to remember a time when we were not tethered to our devices. The days when we could simply leave the office for the night…
‘Tis the Season for a Joyous Workplace The holidays are here again and, like you, we are pretty excited to celebrate the end of 2020! When we first switched to…
Despite the fact all of our inboxes are inundated with email, one of the biggest myths in marketing is that email is an ineffective marketing tool. However, the facts are…
No matter what marketing medium you use, you will always have a target audience. These are the people you want to see and react to your campaign. Many marketers create…
As the Coronavirus has made work-from-home a common situation, most of us are finding ourselves conducting or participating in online meetings using video tools such as Zoom, Google Hangouts or…
Throughout my career, I have thrown several types of events for clients including public information rallies, groundbreakings, grand openings, walks, ice cream eating contests and press conferences, so I was…
Ok, video is NOT new, but it IS becoming more common and more critical to any marketer, regardless of the size of the business. Online video is the fastest-growing segment…
Now is the right time to invest in SEO With the current pandemic sending a myriad of folks online for work, services and products, it is imperative that your business…
In order to survive, companies must live on the cutting edge, constantly upgrading and improving their services and products to stay ahead of the competition. In the mad sprint to…
If you are a manager, your employees think of you as the company they work for. Are you living your company’s brand? Or to be more precise, are you behaving your…
A group of media buyers were asked to change a light bulb. Their reply, “Well, what size light bulb do you need? How bright does the room need to be?…
Ah, the “happy hour” — a civilized concept harkening to a sort of 1950s civility — when one celebrates the day’s work, finds an hour of ease, light banter, perhaps…