Rick Warren made huge waves a few years back with his book on the purpose-driven life. Stephen Covey demonstrated decades ago that highly successful people organize their lives around principles…
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One notion that I’ve long dismissed with regards to advertising is that certain categories or clients are “creative,” and others are not. It’s not to say that there isn’t a…
Okay, the headline is a bit inflammatory to get your attention. But the truth is just as shocking. Adobe’s survey of experienced U.S. marketing professionals actually says: “most marketers say about themselves: we don’t know what we’re doing.”
I tell my clients that brand leadership work is the softer, more spiritual part of the life of a business. This often makes the leadership team squirm.
As you’re probably aware, our firm’s mantra and guiding philosophy is “Live Your Brand.” That statement derives from the idea that awesome brands — the ones that people fall in…
‘Tis the season for gathering with family and friends, eating popcorn out of a metal bucket and binging on Christmas movie classics. We learn a lot from our Yuletide favorites….
My mom had a saying. “Thoughts that shouldn’t be said should remain in your head.” Being polite is one of the first lessons we learn growing up. So what’s happened…
The giblet is quite a polarizing force when it comes to Thanksgiving Day meals. Some find these bits of offal (fancy term for organ meat) quite delicious, while others view…
Last year, I published a post on the Seven Deadly Sins of Landing Pages. This year, I thought it was time I do the same for search engine optimization, or…
A 128-year-old family business might not seem the most likely poster child for Internet savvy. But that was just the story for our client Tipton & Hurst when Google recently…
I recently found myself in a different sort of creative project — creating the program introduction for a gala honoring a beloved local celebrity, Craig O’Neil, who was being honored…
There is hope that 70 degree weather has taken up residence on our apple weather apps for the near future. To match the delightful vibes spring weather brings, we have…
It never hurts to have a little external validation. Thoma got a healthy dose of that this past Friday at the Arkansas chapter of the American Advertising Federation Addy awards…
We’re proud to unveil the new 2014 Thoma Thoma, which has been delicately redesigned to more effectively serve our clients. Here are the changes you’ll notice in this latest edition…
Facebook? Check. Twitter? Check. LinkedIn? Check. Pinterest? Depends. Google Plus? Er… What Exactly Is Google Plus? Launched in 2011, Google+ was supposed to be the next Facebook, or at…