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Marketing professionals feel the earth move.

By Martin ThomaBranding, Inbound MarketingNo Comments

Wow. A survey released barely more than a week ago by Adobe underscores why so many marketing pros — whether inside agencies, for-profits or non-profits — are feeling so unmoored…

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October 14, 2013
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Have you read your advertising agency’s report card?

By Thoma ThomaInbound MarketingNo Comments

Life is one big series of measurements. 8 lbs. 6 oz. C+. 650 verbal. 590 math. 6-minute mile. And so on and so on. Everything has a metric attached to…

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September 23, 2013
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How SMART are your goals and objectives?

By Thoma ThomaInbound MarketingNo Comments

When writing a marketing or communications plan, do you get confused about what is a goal and what is an objective? Many people do. A goal is an overarching, longer-term…

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September 18, 2013
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Is your team set to WIN?

By Thoma ThomaInbound MarketingNo Comments

Football season is upon us and there is a high level of hope and excitement as players, coaches and loyal fans anticipate a winning season. There is something very special…

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September 5, 2013
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It’s like Sundance minus the mountains, celebrities and talent.

By Thoma ThomaThoma Events, Thoma NewsNo Comments

The inaugural Thoma Film Festival took place a few months back and offered each staff member the chance to create a short film extolling the virtues of their “personal brand.”…

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September 3, 2013
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Thoma Takes Boston

By Thoma ThomaInbound Marketing, Thoma NewsNo Comments

Last week I had the opportunity to attend Inbound 2013, a conference hosted by inbound marketing company HubSpot. John Mark and I traveled to Boston (my first trip to the…

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August 27, 2013
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Making 401(k) interesting. Seriously.

By Thoma ThomaInbound Marketing, Thoma NewsNo Comments

Our client Hutchinson Financial hired Thoma to create a new 401(k) web presence for their firm. One component of the task was to create some dynamic, web-based videos that explain…

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August 19, 2013
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What’s The Point of A/B Testing?

By Thoma ThomaInbound MarketingNo Comments

One of the great things about the Internet is nothing is set in stone. Anything can be changed at the drop of a hat. If something isn’t working, you can…

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August 16, 2013
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The Race Is On

By Thoma ThomaThoma NewsNo Comments

The Race Is On…see Thoma’s handy work in a yard near you…the first of this year’s 2013 Race For The Cure creative. Big ups to Chach Bursey and Kati Mallory…

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August 8, 2013
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Unify Your Marketing (With A Handy Infographic)

By John Mark AdkisonInbound Marketing, SEO, Social MediaNo Comments

Blogging. SEO. Social Media. Pay-per-click advertising. Landing pages. Mobile optimization. Digital marketing is a many-headed beast, but once properly tamed and unified it can work absolute wonders for your online…

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August 2, 2013
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Thoma Thoma bids farewell to Kelley Lane

Thoma Thoma Bids Farewell To Kelley Lane

By John Mark AdkisonThoma NewsNo Comments

With heavy hearts we bid farewell to design intern Kelley Lane, who is going to work as a full-time designer for the Little Rock marketing firm, CJRW. Though we are…

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August 1, 2013
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How to Get Your Company Blog Started

By John Mark AdkisonInbound MarketingNo Comments

Blogging is about connecting to your audience in an easily accessible web-based medium. It’s about consistent communication with a purpose and a strategy. It’s about developing smart content to inform,…

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July 23, 2013
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How To Write A Blog Post

By John Mark AdkisonInbound MarketingNo Comments

You’ve decided your company needs to start blogging. After all, it’s a great way to attract potential customers, connect with current clients and promote your company as a thought leader…

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July 8, 2013
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Thoma’s Got A New Address, A New Sign And A New Vibe

By John Mark AdkisonThoma NewsNo Comments

This past April, Thoma Thoma moved from the Plaza West building to the Riverdale area outside of downtown Little Rock. Situated in what used to be the Mertinsdyke furniture show…

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July 3, 2013
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Going To The Next Level…Of Hipsterness

By John Mark AdkisonThoma NewsNo Comments

Thoma’s all about the tunes. Whether we’re playing Spotify over the speaker system, jamming out to our own stations via headphones, or letting Melissa Thoma belt out a few opera…

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May 15, 2013
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