Wow. A survey released barely more than a week ago by Adobe underscores why so many marketing pros — whether inside agencies, for-profits or non-profits — are feeling so unmoored…
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Life is one big series of measurements. 8 lbs. 6 oz. C+. 650 verbal. 590 math. 6-minute mile. And so on and so on. Everything has a metric attached to…
When writing a marketing or communications plan, do you get confused about what is a goal and what is an objective? Many people do. A goal is an overarching, longer-term…
Football season is upon us and there is a high level of hope and excitement as players, coaches and loyal fans anticipate a winning season. There is something very special…
The inaugural Thoma Film Festival took place a few months back and offered each staff member the chance to create a short film extolling the virtues of their “personal brand.”…
Last week I had the opportunity to attend Inbound 2013, a conference hosted by inbound marketing company HubSpot. John Mark and I traveled to Boston (my first trip to the…
Our client Hutchinson Financial hired Thoma to create a new 401(k) web presence for their firm. One component of the task was to create some dynamic, web-based videos that explain…
One of the great things about the Internet is nothing is set in stone. Anything can be changed at the drop of a hat. If something isn’t working, you can…
The Race Is On…see Thoma’s handy work in a yard near you…the first of this year’s 2013 Race For The Cure creative. Big ups to Chach Bursey and Kati Mallory…
Blogging. SEO. Social Media. Pay-per-click advertising. Landing pages. Mobile optimization. Digital marketing is a many-headed beast, but once properly tamed and unified it can work absolute wonders for your online…
With heavy hearts we bid farewell to design intern Kelley Lane, who is going to work as a full-time designer for the Little Rock marketing firm, CJRW. Though we are…
Blogging is about connecting to your audience in an easily accessible web-based medium. It’s about consistent communication with a purpose and a strategy. It’s about developing smart content to inform,…
You’ve decided your company needs to start blogging. After all, it’s a great way to attract potential customers, connect with current clients and promote your company as a thought leader…
This past April, Thoma Thoma moved from the Plaza West building to the Riverdale area outside of downtown Little Rock. Situated in what used to be the Mertinsdyke furniture show…
Thoma’s all about the tunes. Whether we’re playing Spotify over the speaker system, jamming out to our own stations via headphones, or letting Melissa Thoma belt out a few opera…