A successful brand launch begins inside your company, bringing the vision of the brand to your employees — the most powerful brand champions for any organization. A brand new story. Let’s…
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I tell my clients that brand leadership work is the softer, more spiritual part of the life of a business. This often makes the leadership team squirm.
As you’re probably aware, our firm’s mantra and guiding philosophy is “Live Your Brand.” That statement derives from the idea that awesome brands — the ones that people fall in…
My mom had a saying. “Thoughts that shouldn’t be said should remain in your head.” Being polite is one of the first lessons we learn growing up. So what’s happened…
I recently found myself in a different sort of creative project — creating the program introduction for a gala honoring a beloved local celebrity, Craig O’Neil, who was being honored…
Last week, Thoma hosted a design portfolio review for graphic design majors from Harding University. Art director Kati Mallory and designer Brian Hodges perused student portfolios in one-on-one and group…