Rick Warren made huge waves a few years back with his book on the purpose-driven life. Stephen Covey demonstrated decades ago that highly successful people organize their lives around principles…
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One notion that I’ve long dismissed with regards to advertising is that certain categories or clients are “creative,” and others are not. It’s not to say that there isn’t a…
I tell my clients that brand leadership work is the softer, more spiritual part of the life of a business. This often makes the leadership team squirm.
As you’re probably aware, our firm’s mantra and guiding philosophy is “Live Your Brand.” That statement derives from the idea that awesome brands — the ones that people fall in…
My mom had a saying. “Thoughts that shouldn’t be said should remain in your head.” Being polite is one of the first lessons we learn growing up. So what’s happened…
Last week, Thoma hosted a design portfolio review for graphic design majors from Harding University. Art director Kati Mallory and designer Brian Hodges perused student portfolios in one-on-one and group…
What’s missing from 99% of mortgage banking commercials? Steeds and superheroes. Thoma and our client Bank of Little Rock Mortgage have remedied that with an animated campaign in which dream…
Wow. A survey released barely more than a week ago by Adobe underscores why so many marketing pros — whether inside agencies, for-profits or non-profits — are feeling so unmoored…