
Rick Warren made huge waves a few years back with his book on the purpose-driven life. Stephen Covey demonstrated decades ago that highly successful people organize their lives around principles…
Rick Warren made huge waves a few years back with his book on the purpose-driven life. Stephen Covey demonstrated decades ago that highly successful people organize their lives around principles…
One notion that I’ve long dismissed with regards to advertising is that certain categories or clients are “creative,” and others are not. It’s not to say that there isn’t a…
I tell my clients that brand leadership work is the softer, more spiritual part of the life of a business. This often makes the leadership team squirm.
As you’re probably aware, our firm’s mantra and guiding philosophy is “Live Your Brand.” That statement derives from the idea that awesome brands — the ones that people fall in…
My mom had a saying. “Thoughts that shouldn’t be said should remain in your head.” Being polite is one of the first lessons we learn growing up. So what’s happened…
Last week, Thoma hosted a design portfolio review for graphic design majors from Harding University. Art director Kati Mallory and designer Brian Hodges perused student portfolios in one-on-one and group…
What’s missing from 99% of mortgage banking commercials? Steeds and superheroes. Thoma and our client Bank of Little Rock Mortgage have remedied that with an animated campaign in which dream…
Wow. A survey released barely more than a week ago by Adobe underscores why so many marketing pros — whether inside agencies, for-profits or non-profits — are feeling so unmoored…