2013 at Thoma was an eventful year to say the least — we said hello to some great new clients and said goodbye to one of our longest tenured and…
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Last week, Thoma hosted a design portfolio review for graphic design majors from Harding University. Art director Kati Mallory and designer Brian Hodges perused student portfolios in one-on-one and group…
Matt Flannery, co-founder of Kiva Microfunds, recently spoke in our hometown of Little Rock, Arkansas, and discussed his path from toiling social entrepreneur to international game changer. Kiva or Kiva.org…
Let Thoma Thoma get you in the Christmas spirit! We asked our staff to select three Christmas favorites and explain why those songs made the cut. Enjoy a mix of…
Everyone has a website these days. And almost everyone needs one. But your website needs more than pretty colors and a sparkling cursor to be successful. Read these 5 suggestions…
“You can’t wait for inspiration. You have to go after it with a club.” — Jack London Take heed to Jack London’s words by utilizing these five creative sources I…
Enjoy images of all the contestants in the 2013 Thoma Halloween Cook-off. Carol Cassil Suzanne Guymon Suzanne Sage Carol Cassil Melissa Thoma Melissa Thoma John Mark Adkison Diane Baxter Kati…
When it comes to marketing online, the landing page is the most important piece of the conversion process. The landing page’s goal is conversion. And without conversion, you don’t get…
What’s missing from 99% of mortgage banking commercials? Steeds and superheroes. Thoma and our client Bank of Little Rock Mortgage have remedied that with an animated campaign in which dream…
Wow. A survey released barely more than a week ago by Adobe underscores why so many marketing pros — whether inside agencies, for-profits or non-profits — are feeling so unmoored…
Life is one big series of measurements. 8 lbs. 6 oz. C+. 650 verbal. 590 math. 6-minute mile. And so on and so on. Everything has a metric attached to…
When writing a marketing or communications plan, do you get confused about what is a goal and what is an objective? Many people do. A goal is an overarching, longer-term…
Football season is upon us and there is a high level of hope and excitement as players, coaches and loyal fans anticipate a winning season. There is something very special…
The inaugural Thoma Film Festival took place a few months back and offered each staff member the chance to create a short film extolling the virtues of their “personal brand.”…
Last week I had the opportunity to attend Inbound 2013, a conference hosted by inbound marketing company HubSpot. John Mark and I traveled to Boston (my first trip to the…