What defines your brand? Much like a delicious cake, it’s the blend of many ingredients coming together perfectly. Experiences Every single person who has ever encountered your company, service or…
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“The most wonderful thing about Tiggers is, I’m the only one!” This line from Walt Disney’s Winnie-The-Pooh pretty much captures the essence of branding. My point is this: can you…
For many years, we have coached the “6 C’s of Brand Culture” in our internal branding initiatives. The work is rooted in a Forrester study published more than a decade…
Strange as it may sound, branding is more important in the nonprofit sector than in the for-profit world. How can this be—isn’t the for-profit world where cutthroat competitors vie for…
While I was chairing the Arkansas Symphony Orchestra board for four years during the worst financial crisis to hit the U.S. economy in generations, I often averred that the Symphony…
It’s the time of year when thoughts turn to spring. Days are warming, plants are budding, and our minds turn to a good spring clean-up! It’s a good time to...
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Did you know that collective celebration is not only fun but is vital to your team culture? When your entire bank is unified around a specific celebration that is rooted…
Community banks are a foundational community service. They help increase financial literacy and freedom for local communities and provide banking opportunities to thousands of community members. The unique approach of…
Influencers are all the rage in today’s hyper-digital world, where marketing and public relations tactics are increasingly conducted online. While it might seem like a new trend, when you stop…
Twenty-first century social media influencers have infiltrated the way brands reach their target audience over the past few years. There are a number of ways community banks can implement influencer…
It’s April, which means it’s National Donate Life month, a celebration dedicated to help raise awareness about donation, encourage Americans to register as organ, eye and tissue donors and to…
Just like the world around us, marketing is constantly evolving. “Traditional” marketing is any form of marketing that doesn’t take place online – including print, broadcast, direct mail, outdoor advertising,…
We are proud to feature a guest post from our friend and client, Molly Day, SVP, Chief Deposit & Chief Marketing Officer for FNBC. Check out her post below as…
At Thoma, we work with six research-proven areas of strength found in thriving businesses with strong cultures and high customer-centricity. Bringing focus to these six disciplines inside a business creates…
In 2020, social media users topped 3.6 billion as the pandemic pushed use by more than 20 percent in March alone. Every business should be implementing a robust social media…