The goal of every tourism destination is clear: get heads in beds. But more often than not, visitors start out as online visitors researching your destination. And hopefully, those online…
Banks face a lot of competition both in the real world and online. Standing out in the crowd can be a daunting, difficult task — especially for community banks. Often…
I couldn’t NOT write about this. Two of the biggest passions in my life: rock climbing and advertising. Back story: Alex Honnold is arguably the most famous rock climber on…
Most conversation, strategy and planning about brands has to do with what they are and how they are different. But brands are for saying no as well as yes. In…
Thoma loves great thinkers, especially if they also happen to be accompanied by great work ethics. We are accepting internship applications from promising college students who have completed a minimum…
Imagine: There’s an extraterrestrial hiding behind your house. You’re a 10-year-old named Elliot. So, naturally, you decide to cajole the alien out of hiding. You place a trail of Reese’s…
You’ve just built yourself a shiny, new website. It’s mobile responsive, search optimized and easy to navigate. Or, you recently released a brand new product online. It’s cutting edge, focus…
When the average person imagines an advertising agency, thoughts of paper basketball tournaments and indoor golf courses come to mind. Bouncing ideas off each other over pizza and beer at…
Scrolling through news feeds on computer screens is how the modern age consumes its news and information. If you think about it, the internet has become something of a miracle…
How many times have you visited a company boardroom and noticed an expensively framed and lavishly displayed mission statement or core values list? Ever wonder what percentage of employees can…
A blog is an essential component to any company’s marketing strategy. But posting daily itemizations of your corporate offerings or details from the most current reports on the “industry” and…
Designers and account executives sometimes speak in very different languages. This may come as a challenge in the workplace when the account executive has to translate what the client wants…
We all know the old saying: “dress to impress.” And until mankind can reach a general consensus that comfort and convenience trump aesthetics, the saying will continue to apply to…