Okay, the headline is a bit inflammatory to get your attention. But the truth is just as shocking. Adobe’s survey of experienced U.S. marketing professionals actually says: “most marketers say about themselves: we don’t know what we’re doing.”
I tell my clients that brand leadership work is the softer, more spiritual part of the life of a business. This often makes the leadership team squirm.
‘Tis the season for gathering with family and friends, eating popcorn out of a metal bucket and binging on Christmas movie classics. We learn a lot from our Yuletide favorites….
Last year, I published a post on the Seven Deadly Sins of Landing Pages. This year, I thought it was time I do the same for search engine optimization, or…
A 128-year-old family business might not seem the most likely poster child for Internet savvy. But that was just the story for our client Tipton & Hurst when Google recently…
Facebook? Check. Twitter? Check. LinkedIn? Check. Pinterest? Depends. Google Plus? Er… What Exactly Is Google Plus? Launched in 2011, Google+ was supposed to be the next Facebook, or at…
Everyone has a website these days. And almost everyone needs one. But your website needs more than pretty colors and a sparkling cursor to be successful. Read these 5 suggestions…
When it comes to marketing online, the landing page is the most important piece of the conversion process. The landing page’s goal is conversion. And without conversion, you don’t get…
Wow. A survey released barely more than a week ago by Adobe underscores why so many marketing pros — whether inside agencies, for-profits or non-profits — are feeling so unmoored…
Life is one big series of measurements. 8 lbs. 6 oz. C+. 650 verbal. 590 math. 6-minute mile. And so on and so on. Everything has a metric attached to…
When writing a marketing or communications plan, do you get confused about what is a goal and what is an objective? Many people do. A goal is an overarching, longer-term…
Football season is upon us and there is a high level of hope and excitement as players, coaches and loyal fans anticipate a winning season. There is something very special…
Last week I had the opportunity to attend Inbound 2013, a conference hosted by inbound marketing company HubSpot. John Mark and I traveled to Boston (my first trip to the…
Our client Hutchinson Financial hired Thoma to create a new 401(k) web presence for their firm. One component of the task was to create some dynamic, web-based videos that explain…
One of the great things about the Internet is nothing is set in stone. Anything can be changed at the drop of a hat. If something isn’t working, you can…