At the foundation of your brand development effort is one crystalline expression – essentially a picture that captures your brand essence. This is your logo. To the uninitiated, the care,…
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What defines your brand? Much like a delicious cake, it’s the blend of many ingredients coming together perfectly. Experiences Every single person who has ever encountered your company, service or…
Take this test! Think about your own city or region and name the business that first comes to mind in the following categories: Did any particular business come to mind? …
There are actually two books in the world titled Emotional Branding, and I’m a big acolyte of both. The more I study and work with brands, the more I recognize…
Strange as it may sound, branding is more important in the nonprofit sector than in the for-profit world. How can this be—isn’t the for-profit world where cutthroat competitors vie for…
While I was chairing the Arkansas Symphony Orchestra board for four years during the worst financial crisis to hit the U.S. economy in generations, I often averred that the Symphony…
“Culture eats strategy for breakfast. Purpose drives its appetite.” Leadership thinkers, Fortune 500 CEOs and management gurus often quote the maxim—clearly recognizing that no matter the category, the success of…
I recently came across content marketer Grace MacDonald’s blog outlining the steps for effectively using LinkedIn and its paid tools to market webinars and found it really helpful. https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/B2B-Marketing/2019/My-four-step-plan-for-promoting-webinars-on-LinkedIn MacDonald…
Consumers crave content, and with Americans spending more time on the internet than ever before, that remains true. But, consumers aren’t just willing to engage in simply any content. They…
A powerful and competitive brand is not something you solely advertise or design. It’s everything you are and do. This means that “branding” is leadership, not marketing. Consider this: if…
So often people think “branding” means creating a name, logo or tagline. All the outside stuff. A few recognize that great brands actually start inside. Starbucks revolutionized coffee in the…
Strange as it may sound, branding is vastly more important in the nonprofit sector than in the for-profit world. How can this be — isn’t the for-profit world where cutthroat…
A global pandemic hits, forcing the economy into a deep recession. Time to increase your marketing budget. What, am I crazy? Isn’t a recessionary period time to slash your expenses,…
What business are you in? Accounting, technology, insurance, banking, real estate, healthcare, consulting? I encourage you to get out of it. Today. Don’t change jobs. Don’t sell your business. Just…
We often think of brands as the emotional connection between customers and the products or companies those brands represent. Certainly brands elicit emotions. They spur affinity, love, revulsion, contentment. One…