In 2020, social media users topped 3.6 billion as the pandemic pushed use by more than 20 percent in March alone. Every business should be implementing a robust social media strategy to connect with its customers, drive engagement and even generate sales or donations directly from these platforms. And there’s no need to be on all channels: the key is knowing your audience and knowing where they access their social media. Below is a quick list of the major platforms and users by age. (With thanks to Courtney Gurr’s blog post: https://blog.thatagency.com/social-media-strategy-marketers)
- LinkedIn: Most users have a college/advanced degree, and their incomes tend to be higher.
- Twitter: 63 percent of all Twitter users worldwide are between the ages of 35 and 65.
- Instagram: Instagram skews more toward younger users:
- Age 18-29: 67%
- Age 30-49: 47%
- Age 50-64: 23%
- Age 65+: 8%
- Snapchat: Most users are under the age of 34.
- Facebook: Facebook, while not as popular as Snapchat or Instagram with younger users, does span a wide range of ages.
- Facebook users are 1.19 billion female and 1.51 billion male.
- Age 25-34: 32.5%
- Male users (19.3%)
- Female users (13.2%)
- Age 18-24: 23.8%
- Age 35-44: 16.9%
- Age 45-64: 16.7%
- Seniors aged 65+: 4.8%
- Pinterest: 25 percent more women use Pinterest than men.
- TikTok: Although TikTok is fairly secretive about its user demographics, one analysis revealed that 40 percent of TikTokers are under age 20 and another 26 percent are under 30.
- YouTube: Everyone uses YouTube! So everyone should use this platform.