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Who’s On What? Social Media Users by Age

In 2020, social media users topped 3.6 billion as the pandemic pushed use by more than 20 percent in March alone. Every business should be implementing a robust social media strategy to connect with its customers, drive engagement and even generate sales or donations directly from these platforms. And there’s no need to be on all channels: the key is knowing your audience and knowing where they access their social media. Below is a quick list of the major platforms and users by age. (With thanks to Courtney Gurr’s blog post: https://blog.thatagency.com/social-media-strategy-marketers)

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