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GLOBALL REACH AND OVER 1 MILLION VIEWS - ALL IN JUST ONE HOUR

The World Woman Foundation finds success with their World Woman Hour digital campaign, #LEADhER, quadrupling attendance and gaining millions of content views.

Armed with tens of thousands of dollars in social media ad credits and a list of event speakers ranging from Christina Koch to Lauren Ridloff, the World Woman Foundation enlisted Thoma to garner more engagement and event registrations than ever before. They needed a fresh, bold, and impactful marketing strategy to cut through the noise and inspire interest, engagement, and attendance.

# MYLEADhER

KPIs:
-Over 1 million views within 24 hours of the event
-17 million video views overall
-The event’s success, led to a new podcast series with LinkedIn

Tactics:

  • Social Media Marketing
  • Paid Social Advertising
  • Strategic Planing & Management

Outcome:

Targeting a global audience, this campaign reached women and grils from the US to India – with significat engagement in Canada, Iran, and Mexico. We obtained over 1 million views within 24 hours of the event and 17 million video views overall. And, as a result of the event’s success, the World Woman Foundation was able to partner with LinkedIn for a limited podcast series.