The World Woman Foundation finds success with their World Woman Hour digital campaign, #LEADhER, quadrupling attendance and gaining millions of content views.

Armed with tens of thousands of dollars in social media ad credits and a list of event speakers ranging from Christina Koch to Lauren Ridloff, the World Woman Foundation enlisted Thoma to garner more engagement and event registrations than ever before. They needed a fresh, bold, and impactful marketing strategy to cut through the noise and inspire interest, engagement, and attendance.

 

Through a multi-platform marketing approach, we helped the World Woman Foundation craft a unique brand offering that spoke to women of all ages, races, and socioeconomic backgrounds.

 

Targeting a global audience, this campaign reached women and girls from the US to India – with significant engagement in Canada, Iran, and Mexico. We obtained over 1 million views within 24 hours of the event and 17 million video views overall. And, as a result of the event’s success, the World Woman Foundation was able to partner with LinkedIn for a limited podcast series.