Visit Rogers, the city of Rogers’ convention and visitors bureau wanted increase weekend leisure travel to their city. Thoma concepted, scripted and shot video segments catered to specific audience segments that showcased how much there was to do in Rogers, Arkansas on a typical weekend. The first two videos, one targeting families and the other aimed at those planning a couples getaway, were produced to compliment an existing unified marketing communications program, designed by Thoma.
Rogers Road Trip
