Twitter can be a tour-de-force when it comes to engaging your audience and driving traffic to your site. You just have to use it correctly. HubSpot has released a checklist to help you build a stellar profile, use visuals effectively, optimize your tweets’ copy and fully engage your network.

Here’ what else you’ll find on the checklist:

• Best practices on the lengths of your tweets.
• How to optimize tweets for lead generation.
• And how to make your tweets attention-grabbing.