Email marketing is still the “killer app.” After all, email conversion rates are 40x those of Facebook and Twitter. Far cheaper than direct mail and perfect for increasing web traffic, email marketing drives accountable accountable results. You just need to break through the competing messages for attention.

This ebook from HubSpot details how to build a “five-star email” for your next campaign. The ebook covers the following tactics:

• How to write an attention-grabbing subject line.
• What to put in the “from” line.
• How to echo your company brand in your email’s design.
• How to personalize your greetings and segment your email lists.