Tourism destination quintuples online traffic and engagement.

Rogers, Arkansas is situated in the heart of one of the fastest growing regions in the United States and is ground zero for the new Northwest Arkansas economy. Despite this enviable position, the city lacked a clear brand story that it could use to rally the community and attract tourists, new residents and industry.

 
 
 
1
1

The city leadership, under the direction of the Visit Rogers, hired Thoma Thoma to unearth and articulate an identity that would resonate with all of its target audiences and allow it to unlock and channel the power that was driving its unparalleled growth.

The Brand Navigator yielded a clear view of what Rogers is and what it can become. Armed with this information, Thoma Thoma created and launched a new logo, website and brand advertising campaign that focused on the openness and inclusiveness of the town, successfully addressing current and future needs.

Visit Rogers Branding

Following launch, we deployed strategically in publications and online, tying both tactics into a unified strategy to get out-of-town visitors to book hotel rooms in Rogers. Through blogging, email marketing, social media, search engine optimization and lead generation, we were able to widen our reach to potential visitors.

 
 
 
1
1
Visit Rogers Branding

The citizenry, the town leadership and the business community immediately rallied behind their new brand position — Where Possible Lives — and quickly went to work activating this brand promise.

 
 
1
1

Their website traffic quintupled in 3 years, outpacing all other regional tourism and chamber sites and dominating on key search terms. During this time, Rogers has seen a 22% growth in their hospitality tax revenue.