Mortgage Lender Triples Market Share And Becomes Regional Leader.

Bank of Little Rock Mortgage was struggling to claim the number one position in its market. Founded in the late 1990’s, the bank was competing against mortgage companies that had been in the region and in business for much longer. It needed not only to break through to home buyers and refinancers, but also to Realtors who often refer home buyers to mortgage banks, and often keep loyal, longstanding relationships with banks.

 
 
 
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Thoma Thoma’s strategic blend of online and offline communications has helped Bank of Little Rock Mortgage create a unique brand position centered on its culture and customer experience. In addition to an optimized company website, thoughtful content marketing and efficient public relations, we were were able to generate buzz and increase sales leads through breakthrough creative unlike any of their competitors.

After engaging with Thoma, Bank of Little Rock Mortgage quickly grabbed the lead as the top residential lender in Pulaski County — and then proceeded to distance itself dramatically. Bank of Little Rock Mortgage roughly TRIPLED market share in its service area and continues to lead to this day. As our unified marketing program gains momentum, we’re helping Bank of Little Rock Mortgage consistently expand the geographies it serves and put up one record year after another.