Getting visitors to convert on your site is only half the work for an effective online marketing program. You’ve got to keep them coming back, keep them downloading content, and keep them interested in your company.
Lead nurturing is what keeps them coming back. It’s more than email campaigns. It’s providing targeted, valuable, engaging content.
Did you know?
- Lead nurturing emails get 4-10 times the response rate of standalone email blasts.
Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.
Event-triggered marketing can potentially save 80% of your direct mail budget.
To learn what it takes to run a successful lead nurturing campaign, download our free ebook now.