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Download Our DIY Recipe For Clarifying Brand Uniqueness

Taken from the afterword of Martin Thoma’s book, “Branding Like the Big Boys,” this recipe for following the process of discerning and defining what makes your brand unique. Our recipe includes nine different steps to finding your brand’s “secret sauce.”

Here are a few things the recipe will help you solve:

  • How to get started building your “brand definition.”
  • Identifying your brand’s unique attributes
  • How to see if your brand’s unique attributes actually matter to your audience
  • How to get your senior team involved.
  • And how to actually communicate your brand once it’s ready

To download your pdf excerpt, complete the form to the right.