GLOBALL REACH AND OVER 1 MILLION VIEWS - ALL IN JUST ONE HOUR
The World Woman Foundation finds success with their World Woman Hour digital campaign, #LEADhER, quadrupling attendance and gaining millions of content views.
Armed with tens of thousands of dollars in social media ad credits and a list of event speakers ranging from Christina Koch to Lauren Ridloff, the World Woman Foundation enlisted Thoma to garner more engagement and event registrations than ever before. They needed a fresh, bold, and impactful marketing strategy to cut through the noise and inspire interest, engagement, and attendance.
# MYLEADhER
KPIs:
-Over 1 million views within 24 hours of the event
-17 million video views overall
-The event’s success, led to a new podcast series with LinkedIn
Tactics:
- Social Media Marketing
- Paid Social Advertising
- Strategic Planing & Management
Outcome:
Targeting a global audience, this campaign reached women and grils from the US to India – with significat engagement in Canada, Iran, and Mexico. We obtained over 1 million views within 24 hours of the event and 17 million video views overall. And, as a result of the event’s success, the World Woman Foundation was able to partner with LinkedIn for a limited podcast series.