Thoma Thoma helps Jack Henry break through the monotony — bringing “monstrous” business growth.

Thoma Thoma helps Jack Henry break through the monotony — bringing “monstrous” business growth.

For many years Jack Henry relied on Thoma as a key creative communications resource to solve particularly thorny problems. The creative solutions presented here represent two successes. In the first case, Jack Henry recognized the power of telling stories through its customers’ eyes. In the second, the company recognized the extreme plainness of bank technology advertising and sought a breakout, attention-getting program.

For many years Jack Henry relied on Thoma as a key creative communications resource to solve particularly thorny problems. The creative solutions presented here represent two successes. In the first case, Jack Henry recognized the power of telling stories through its customers’ eyes. In the second, the company recognized the extreme plainness of bank technology advertising and sought a breakout, attention-getting program.

Thoma’s case study program included interviewing Jack Henry client relationship managers, interviewing client representatives, writing and laying out a series of several dozen case studies over several years. In the advertising program, we pursued a similar tack, exploring how Jack Henry technology solutions drove business results for banks and their clients.

Thoma’s case study program included interviewing Jack Henry client relationship managers, interviewing client representatives, writing and laying out a series of several dozen case studies over several years. In the advertising program, we pursued a similar tack, exploring how Jack Henry technology solutions drove business results for banks and their clients.

The case studies we developed for Jack Henry were so popular with the sales team that the marketing department and our firm could hardly keep up with the demand. With every new story published, the sales team identified one or more additional successful technology implementations they wanted featured. The ad campaign succeeded in its aim of breaking out from the routine pabulum of “features and benefits litanies.”

The case studies we developed for Jack Henry were so popular with the sales team that the marketing department and our firm could hardly keep up with the demand. With every new story published, the sales team identified one or more additional successful technology implementations they wanted featured. The ad campaign succeeded in its aim of breaking out from the routine pabulum of “features and benefits litanies.”