Fairway Lawns is a regional chemical lawn care company that serves more than 60,000 customers in 8 different states. Thoma has served as the agency of record for Fairway since 2019. Over our four-year relationship, our team has developed and managed a multi-layered digital media program that has helped this client achieve double-digit revenue growth each year.
Thoma Thoma
Comprehensive Digital Marketing Program Drives Revenue Growth
Fairway Lawns experienced an 18% increase in total revenue in 2022.
Tactics:
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimization)
- Social Media Marketing
- Paid Social Advertising
- Reputation Management
- Website Management
Outcome:
In 2022, Fairway Lawns’ total revenue reached $50,000,000 (an increase of 18% over 2021).
Digital KPIs for Jan. 1, 2022 to April 30, 2023 include a 24% increase in Google Adwords leading to 12,581 conversions and a 19% increase in organic traffic that led to 17,053 conversions; conservatively, SEM and SEO leads delivered an estimated ROI of $3,730,000.
