Fairway Lawns is a regional chemical lawn care company serving over 60,000 customers in 8 states. In 2020, leadership set an ambitious goal of increasing its total sales 15% year over year. Then COVID changed everything.

The uncertainty of the global pandemic caused some competitors to be more conservative and reduce advertising spending. We considered doing the same. But the early sales results were encouraging, so we kept our original planned budget. With a heavy use of SEO, SEM and social media tactics, our digital marketing campaign delivered significant results.

 
 
 
 
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Our 2020 digital marketing effort led to a 27% boost in leads and a 32% increase in conversions. Year-over-year, Fairway Lawns’ total sales grew by 20%.