Capital Hotel redefines itself and drives double digit growth.
Following a $25 million stem-to-stern renovation, Little Rock’s Capital Hotel reopened — right into the teeth of the worst economic storm to hit the United States in generations. Sales and “buzz” were disappointing. The new Capital Hotel needed to re-energize interest, engage the locals and clearly differentiate itself not only from its competitors, but also from its past.
Following a $25 million stem-to-stern renovation, Little Rock’s Capital Hotel reopened — right into the teeth of the worst economic storm to hit the United States in generations. Sales and “buzz” were disappointing. The new Capital Hotel needed to re-energize interest, engage the locals and clearly differentiate itself not only from its competitors, but also from its past.
Leading hotel management through development of our proprietary Brand Leadership Frames, we helped the leadership team crystallize and articulate its unique brand proposition.
Leading hotel management through development of our proprietary Brand Leadership Frames, we helped the leadership team crystallize and articulate its unique brand proposition.

