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Thoma Thoma

MORTGAGE LENDER TRIPLES MARKET SHARE, BECOMES A REGIONAL LEADER.

Bank of Little Rock Mortgage was struggling to claim the number one position in its market. The bank was competing against mortgage companies that had been in the region and in business for much longer.

Thoma’s Brand Navigator helped Bank of Little Rock Mortgage create a unique brand position centered on its culture and customer experience. To bring the brand positioning to life, we overhauled the website, launched a television and radio advertising campaign, created toolkits for referring Realtors, and placed company executives as home loan experts in radio, television and print news media.

Tactics:

  • Redevelopment of logo and tagline
  • Management of multi-media campaigns
  • Multi-year public relations program positioning executives as thought leaders
  • Comprehensive redevelopment of website
  • Development and completion of company intranet site
  • Development of integrated Realtor referral program

Outcome:

Bank of Little Rock Mortgage leapt to the number one mortgage lender in the market in the very first year of this program. It has subsequently maintained market leadership while opening branches across the South.