Bank of Little Rock Mortgage was struggling to claim the number one position in its market. The bank was competing against mortgage companies that had been in the region and in business for much longer.

Thoma’s Brand Navigator helped Bank of Little Rock Mortgage create a unique brand position centered on its culture and customer experience. To bring the brand positioning to life, we overhauled the website, launched a television and radio advertising campaign, created toolkits for referring Realtors, and placed company executives as home loan experts in radio, television and print news media.