The goal of every tourism destination is clear: get heads in beds. But more often than not, visitors start out as online visitors researching your destination. And hopefully, those online…
Read More
Banks face a lot of competition both in the real world and online. Standing out in the crowd can be a daunting, difficult task — especially for community banks. Often…
More and more companies are blogging every day. Your competitors have probably started, as well as a slew of other businesses in your field or industry. So how do you…
Imagine: There’s an extraterrestrial hiding behind your house. You’re a 10-year-old named Elliot. So, naturally, you decide to cajole the alien out of hiding. You place a trail of Reese’s…
You’ve just built yourself a shiny, new website. It’s mobile responsive, search optimized and easy to navigate. Or, you recently released a brand new product online. It’s cutting edge, focus…
Scrolling through news feeds on computer screens is how the modern age consumes its news and information. If you think about it, the internet has become something of a miracle…
When it comes to marketing your business online, it’s not enough to drive visitors to your website, you have to convert them as well. When we say convert, we mean...
Read More
‘Tis the season for gathering with family and friends, eating popcorn out of a metal bucket and binging on Christmas movie classics. We learn a lot from our Yuletide favorites….
More and more companies are blogging every day. Your competitors have probably started, as well as a slew of other businesses in your field or industry. So how do you…
Last year, I published a post on the Seven Deadly Sins of Landing Pages. This year, I thought it was time I do the same for search engine optimization, or…
Facebook? Check. Twitter? Check. LinkedIn? Check. Pinterest? Depends. Google Plus? Er… What Exactly Is Google Plus? Launched in 2011, Google+ was supposed to be the next Facebook, or at…
When it comes to marketing online, the landing page is the most important piece of the conversion process. The landing page’s goal is conversion. And without conversion, you don’t get…
Blogging. SEO. Social Media. Pay-per-click advertising. Landing pages. Mobile optimization. Digital marketing is a many-headed beast, but once properly tamed and unified it can work absolute wonders for your online…
With heavy hearts we bid farewell to design intern Kelley Lane, who is going to work as a full-time designer for the Little Rock marketing firm, CJRW. Though we are…
Blogging is about connecting to your audience in an easily accessible web-based medium. It’s about consistent communication with a purpose and a strategy. It’s about developing smart content to inform,…