No matter what marketing medium you use, you will always have a target audience. These are the people you want to see and react to your campaign. Many marketers create…
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Throughout my career, I have thrown several types of events for clients including public information rallies, groundbreakings, grand openings, walks, ice cream eating contests and press conferences, so I was…
A group of media buyers were asked to change a light bulb. Their reply, “Well, what size light bulb do you need? How bright does the room need to be?…
During our recent webinar, we identified that winning businesses follow similar patterns during times of crisis including increasing communications as much as 10 times and expanding existing relationships. Our clients…