An Engaged Staff Means Big Business

If you’ve ever tried and failed to begin overhauling your diet, sticking to a new budget, or running every day at 5 a.m., you know all too well the concept of a positive action that is simple in theory and yet difficult to implement into your life. 

It is easy to understand what steps should be taken to achieve your goals, but actually completing the steps requires prolonged focus, diligence and intentionality. That part, for most of us, is more difficult — and there are no shortcuts. 

Everyone knows communication is vital in the workplace. Still, in offices everywhere you have employees who feel unheard or out of the loop, and it’s not just bad for the staff. It’s bad for business.

Companies can gain a competitive edge by getting intentional about internal communication, even if they are working with remote staff.  

We recently came across a blog post from the employee communications platform Smarp titled “Why and How to Build a Great Communication Culture in the Workplace,” and it sums things up pretty well. 

The author gives us six tips to improve internal communication:

  1. Eliminate one-way communication. The leadership at Thoma Thoma firmly believes in this. They welcome staff to be part of a dialogue, rather than giving top-down orders. This approach has been proven to inspire people to do their best work. 
  2. Avoid information overload and make communication more relevant. We all get so many emails. It may be hard to stay focused. Rethink long email threads where you copy every employee in the organization. Instead, take time to target information to the individuals who need it. 
  3. Manage grapevine communication. The rumor mill brings nothing fruitful to a business and can instead result in the spread of misinformation and leave individual employees feeling isolated and unhappy. Upfront and open communication can help mitigate this. 
  4. Involve leadership. This might seem like an obvious one, but it can be overlooked in larger businesses where there is a specific division devoted to internal communications.
  5. Balance between corporate and casual. It’s important to find your tone as an organization. For Thoma, it’s buttoned-up, but friendly!  
  6. Embrace the power of technology. This is crucial now, more than ever. Thoma, like other businesses, has been leaning into communications technology over the past year during the height of the Covid-19 pandemic. We will continue to do so as we transition to a hybrid company with both in-office and remote staff, a move we plan to make in late spring. 

The author also shares a lot of data showing the importance of positive communication in the workplace, so it’s worth a read. Statistics from various sources link effective communication cultures to positive outcomes and success metrics in employee experience and engagement, productivity, staff retention and workplace alignment, in addition to improved brand ambassadorship, workplace collaboration, safety and compliance, change management and workplace innovation.  

Putting into place effective communication processes and following them with persistence can have a myriad of benefits to your organization. It’s simple, but it’s not easy. If you’d like some help, contact Principal Melissa Thoma at

Author Jennifer Joyner

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