In response to the growing opioid epidemic in Arkansas, Together Arkansas embarked on a mission to empower businesses in the region to foster a prepared and drug-free workforce while extending support to employees grappling with opioid-related challenges. We highlight the strategic approach taken by Thoma in developing and executing a comprehensive 6-month paid social media campaign aimed at Arkansas business owners and executives. The campaign revolved around a meticulously crafted business toolkit, comprising educational resources such as fact sheets, posters, rack cards, and a PowerPoint slide deck, all designed to equip businesses with the knowledge and tools needed to address opioid-related issues effectively.