Most salespeople dread making cold calls. It’s not easy picking up the phone day after day, making calls to people who don’t know you, hoping to convince them into a meeting, get information from them or land a new sale. And yet, it’s still an effective tool for growing your business.

Salesforce has released an ebook that covers the best practices and tips for cold calling, such as …

• Best practices to prepare for a call.
• How to efficiently organize your sales team.
• Tips on how to make a connection every time.
• How to measure yourself and stay organized.