For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms.
Your social media strategy is the map that guides your social media marketing plans for the upcoming campaign, quarter or year. You’ve planned out the trip in a way that makes the most sense for your goals. Unfortunately, when social media platforms change their features, algorithms or other standards, it’s like your route changed right in the middle of your journey–your map is no longer up to date and you’re probably left lost, confused and unsure of how to continue.
Fortunately, it’s possible for marketers to be prepared for social platform changes. We’ll walk through what you need to know about recent changes on social channels and what they tell us about the next year in social. Plus, we’ll give you some tips on how to react to social media changes and keep your campaigns moving even when the unexpected occurs.
Our agency partner, Sprout Social shares everything you need to know about updates in 2020 to help you update your strategy here: https://sproutsocial.com/insights/social-media-changes/