Here are few things going on at Thoma Thoma to pique your interest in us.
FIVE PRINCIPLES OF EFFECTIVE COMMUNITY BRANDING
3/15/12 // Martin E Thoma Effectively branding a community is probably the most challenging project in the world of brand development and activation. More community branding projects fail—or just never get traction—than any in the for-profit, nonprofit or social marketing realms. READ MORE >>>
“FRANGO” IS PORTUGUESE FOR CHICKEN: GOING GLOBAL WITH AVIAGEN
3/15/12 We haven’t had to hire any translators yet, but Thoma Thoma is producing ads that are being placed around the world in various languages. Working with Aviagen, the world’s premier poultry breeding company, our creative team has developed ads for markets in India, the Middle East and North Africa, and South America. READ MORE >>>
DIGITIAL DIALOGUES ENHANCE PUBLIC OUTREACH
3/14/12 // Mark Rushing Not all that long ago, public meetings and surveys were about the only ways to garner public comment. Both are still used and can be effective in certain situations, but both are limiting in different ways. Surveys don’t provide an opportunity for group discussion while public meetings only allow participation from those in attendance. READ MORE >>>
IS PHILANTHROPY GOOD FOR YOUR BRAND?
12/14/11 // Martin Thoma We hear statements of corporate piety all the time in reference to corporate philanthropy: “we want to give back to the community,” “this community has been good to us and we want to return the favor,” “it’s our company’s responsibility to do good while we’re doing well.” READ MORE >>>
GOOD GOVERNANCE AND THE NONPROFIT DIRECTOR
12/13/11 // Martin Thoma
Business pros are often asked to serve nonprofit boards for their proven expertise—in legal, accounting, marketing, finance, management. But our business acumen is often equaled only by our ignorance of nonprofit governance. READ MORE >>>
Arkansas Arts Council Honors Thoma Thoma With Governor’s Arts Award
11/3/11 // Mark Rushing Celebrating Thoma Thoma's Corporate Sponsorship of the Arts Award: Cliff Baker, Director of Wildwood Park for the Arts, Christina Littlejohn, Executive Director of the Arkansas Symphony Orchestra Society, Martin and Melissa Thoma and Governor Mike Beebe at the 20th annual Governor's Arts Awards ceremony.
In recognition of its long-term commitment to the arts community in central Arkansas, Thoma Thoma recently received the 2011 Corporate Sponsorship of the Arts Award at the 20th annual Governor’s Arts Awards ceremony. Coordinated by the Arkansas Arts Council, the Governor’s Arts Awards program recognizes individuals and corporations for their support of the arts in Arkansas.
“All of us in the arts community know what makes a unique and rich corporate partnership is the depth and diversity of the organization’s commitment,” says Cliff Baker, Director of Wildwood Park for the Arts. “The team at Thoma Thoma does everything it can to support the arts – from brand management and building marketing tools to board leadership and rolling up their sleeves to volunteer at festivals and special events. Wildwood is a living example of Thoma Thoma’s dedication to the community. Thoma Thoma has donated approximately a quarter million dollars in in-kind marketing services and time to Wildwood Park alone.” READ MORE >>>
BIG CHANGES FOR ROGERS CVB, EAGLE BANK
10/17/11 // Mark Rushing October 03, 2011 -- Thoma Thoma welcomes several new clients including the Rogers Convention and Visitor’s Bureau, Eagle Bank & Trust Company, Pella Windows and Doors of Arkansas and Southern Missouri, Revolution Bag, and the March of Dimes. READ MORE >>>
UNVEILING A COMMUNITY BRAND
10/14/11 // Mark Rushing After months of engaging the Rogers community through workshops, surveys, and lots of research, Thoma helped unveil Rogers' new community brand this week. Now the fun begins as we begin to spread the word about a community Where Possible Lives.
"It was the people who participated in the branding meeting that did the hard work,” Martin Thoma said. “The people, from all walks of life that participated in the sessions, were engaged in the process. They defined Rogers. They came up with the vision of what Rogers represents.”
READ MORE in this NWA.online.com article that includes feedback from the community stakeholders who helped develop Rogers' news community brand. WATCH TV COVERAGE
NORMAL ISN’T NEW
10/3/11 // Martin Thoma Martin Thoma explores what businesses should be focusing on in the current economic environment. READ MORE>>>
CAMPAIGN FOR METROPLAN HONORED WITH FIVE NATIONAL AWARDS
10/3/11 // Mark Rushing October 3, 2011 -- A public participation plan developed by Thoma Thoma and Metroplan earned national recognition from several organizations including the Public Relations Society of America for its creativity and effectiveness. READ MORE >>>
Effectively branding a community is probably the most challenging project in the world of brand development and activation. More community branding projects fail—or just never get traction—than any in the for-profit, nonprofit or social marketing realms.
We haven’t had to hire any translators yet, but Thoma Thoma is producing ads that are being placed around the world in various languages. Working with 
Not all that long ago, public meetings and surveys were about the only ways to garner public comment. Both are still used and can be effective in certain situations, but both are limiting in different ways. Surveys don’t provide an opportunity for group discussion while public meetings only allow participation from those in attendance. 
We hear statements of corporate piety all the time in reference to corporate philanthropy: “we want to give back to the community,” “this community has been good to us and we want to return the favor,” “it’s our company’s responsibility to do good while we’re doing well.” 
October 03, 2011 -- Thoma Thoma welcomes several new clients including the Rogers Convention and Visitor’s Bureau, Eagle Bank & Trust Company, Pella Windows and Doors of Arkansas and Southern Missouri, Revolution Bag, and the March of Dimes. 
After months of engaging the Rogers community through workshops, surveys, and lots of research, Thoma helped unveil Rogers' new community brand this week. Now the fun begins as we begin to spread the word about a community Where Possible Lives. 
October 3, 2011 -- A public participation plan developed by Thoma Thoma and Metroplan earned national recognition from several organizations including the Public Relations Society of America for its creativity and effectiveness. 
